Before I start to design some initial ideas and imagery, I’ll be doing some research into current editorial page spreads.
Firstly, I researched more into alternative milks, looking at statistics and the health benefits. Some statistic are quite shocking about milk and how kids actually have a milk allergy. The website I looked at states how milk can be quite harmful due to having pesticides, hormones etc. Through out this website, it shows the variety of milk alternatives and how they benefit our health.
Milk allergy: 2–3% of kids under the age of three are allergic to cow’s milk. This can cause a range of symptoms, including rashes, vomiting, diarrhea and severe anaphylaxis. Around 80% of kids outgrow this allergy by age 16.
Looking at another website, it shows how milk can benefit us in a fitness way, stating how milk can help us build muscle, also added antibiotics etc aren’t for certain added into milk, so it shows sides from both positive and negative opinion.
Doing some research into different layouts, I found these layouts based on milk. The first image is very striking and quite modern. The imagery captures your attention and using the different milk caps as a colour palette is quite genius and it links back to the different types of milk you can get from the local supermarket. The only thing that I am not really fond of is the image with person in it as I feel like it doesn’t work well with the other image and layout as its not cohesive and relates to the article. I could possibly take the different colours of the milk caps through into my own initial ideas and create some imagery or layouts using these colours.
The second image, I personally feel like it has more of an earthy natural tone to it which links back to the ‘naturalness’ of milk which is aesthetically pleasing to the eye. Having the pop of yellow breaks up the earthy tones and gives some contrast to the double page spread which I could take forward into my own work.
The third image is quite a vintage looking design spread as it has aspect from the 1900’s by having the old glass milk bottle with the vintage looking font which works extremely well to showcase the era quite well, the only thing which I feel takes away from the entire piece is the imagery as it has a lot going on it takes away from the design all together, by having so many images in one space disrupts the hierarchy of the page but also makes me want to skip past it as its too busy.
https://www.menshealth.com/nutrition/a19516647/is-milk-healthy/
https://www.healthline.com/nutrition/best-milk-substitutes
https://www.behance.net/gallery/14536921/Editorial-Two-page-spread
https://www.smithsonianmag.com/history/surprisingly-intolerant-history-milk-180969056/
https://poweredtemplate.com/brochure-templates/food-beverage/flyers/03357/0/index.html
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