Today we had a workshop with Wendy where we were put into groups based on what briefs we picked, I chose Raw Feeding Food Poisoning, it was myself, Luke, Will and 2 of the French Exchange students, we will be working in a group dynamic until the end of the project.
As a group we had to come up with a few ‘How might we persuade (who) to do (what), what can we bring individually to the group, persuasive words, what we know about the target audience, coming up with bad, safe and wild ideas and what we know about the subject/message and client. We also had to chose one idea and present this to this the rest of the class and see how we could get our subject, intentions and message across to everyone else.
Doing this was quite useful to do as a group as we were able to generate ideas a lot quicker and came up with more of a variety of ideas and a larger amount of ideas. This is also a good way to break down a brief that inst so clear at first and be able to dissect the brief and using keywords to create and generate ideas and to help us have a clearer sense of what the brief is asking us to do.
my learning journal 