Creative Brief

For the first milestone of this project, we were given the task to create a creative brief based around the Stroke Brief. We had to create a creative brief individually based on what we understood from the brief and then put these into sub categories.

These sub categories are:

1. Client Information
2. Project Description
3. Creative Brief prepared by……
4. Background/Overview
5. Objective
6. Target Audience
7. Information that will inform design
8. Key Message/Considerations
9. Milestones

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Doing these creative briefs gives myself a chance to show the client that I understand the brief and what is being asked of me as a graphic designer and also gives me the freedom to show the client what my design aesthetic is through the creative brief and doing so in a professional manner which in this case scenario is very important as having high quality and professional looking work is to show the client you are professional and methodical when it comes to your working practice. Using only 3 colours – red, white and black gives contrast against each other and also creates the sense of urgency as the message of the Stroke brief is to act FAST!, so I feel like this shows that urgency.

I have added a PDF version of my Creative Brief.