These are my final outcomes for this project. I created an editorial spread to be placed in any magazine and also jewelry packaging to showcase blood diamond with aspects coming from the conflicted diamond minds in certain parts of Africa.
EDITORIAL
I experimented with a variety of imagery ranging from shocking imagery such as diamonds in blood to less shocking imagery to show the devastation of what these blood diamonds are doing to the people in certain parts of Africa. Experimented with hierarchy, making certain parts more noticeable than others so the reader can see specific parts of information.
I used two different types of typography, a more refined type to represent the lux of diamond and another to represent war and conflict of diamonds which I think works well as it gives a sense of contrast through out the editorial.
PACKAGING
I created this packaging to showcase that some jewelers still use blood diamonds to create there jewelry, so I wanted to use the colour aspect of blood and use a variation of red to great depth in the diamond. It represents the lives lost and the large amount of blood shed that has happened, so used a teardrop shaped diamond to show an abstract version of a blood drop. The typeface I created myself as I wanted to have a contrasting typeface to show the luscious aspect of the diamond.
What would come in the Gift Bag:
- JEWELRY BOX
- DIRTY RAG
- WOODEN SIEVE
- AUTHENTICATION DOCUMENTS
All in all, I really enjoyed this project as it enabled me to base a project I am interested in and basically be creatively free to do and design what I wanted to do as a whole which is refreshing as it is not often you are able to do a project based on something you are interested as a whole. As a graphic designer, you are given briefs to follow and create outcomes for those said briefs clients.
my learning journal 