Research into Booklet/Editorials

Before I decided to any initial design ideas, I researched and looked into various editorial designs and layouts to get a better idea of what I want my booklets to look like but most important need to get inspiration from these booklets I researched to take forward into the designing process.

1^st BOOKLET

• Three grid column system
• clean and modern
• using an accent colour, which makes certain aspects of the editorial stand out
• simplistic layout

2nd BOOKLET

• I really liked the design aspect on the page, this could work really well in my work

3^rd BOOKLET

• colourway – three colours used, using a bright colour as an accent to give contrast
• sans serif typeface used
• good sense of hierarchy
• using colour to highlight specific aspects of information

4^th BOOKLET

• three grid column system
• limited colour palette
• experimentation with layers

5^th BOOKLET

• three grid column system
• limited colour palette – 3
• variety of hierarchy of typefaces
• using a two page spread for a quote , this works very well, as it gives more space to experiment with the hierarchy and weight of the body copy

6^th BOOKLET

• limited colour palette
• contemporary layout with imagery and typeface
• great use of hierarchy to create layers

7^th BOOKLET

• playful typeface for a title, experimental
• limited colour palette

8^th BOOKLET

• distorted typeface
• experimental

9^th BOOKLET

• The use of illusion creates a sense of movement from the image
• hand rounded typeface which makes it more personal
• limited colour palette

10^TH BOOKLET

• colour palate, create contrast and gives a contemporary feel.
• variety of typefaces, gives contrast.
• gives movement across the page.
• three grid column system

11^th BOOKLET

• experimentation of type across the page
• gives a sense of movement and playfulness.
• variety of weight in the body copy
• use of filled an outline type which creates dimension.

12^th BOOKLET

• limited colour palette
• heading and subheading on a horizontal angle, which works very well
• great system doesn’t work as well, 2Y which makes it harder to read

13^th BOOKLET

• distorted aspect is contemporary which would work well in my ideation process
• three grid column system
• sans serif typeface

14th BOOKLET

• Simplistic design aesthetic
• playful layout of typeface across the page, which creates movement within the layout

15^th BOOKLET

• three grid column system
• left side, the distortion of the typeface works well, again creates movement which is quite experimental.

16^th BOOKLET

• green works well against the white and the black, gives contrast and makes certain aspects stand out a lot more.
• variety of weights throughout

17^th BOOKLET

• great use of typeface throughout
• pink background imagery works well to give movement, but also gives contrast against the black

From all the research I have carried out on booklet ideas, there are many aspects I will be taken forward into the design process from initial ideas. Doing research plays an important part in a graphic designers practise as a graphic designer will get all the inspirational ideas from research, her graphic designer does not do any research this will then cause them as a designer do not think out the box and create something new and contemporary.

Aspects I will be taking forward is: the three corn grid system, using a limited colour palette, experiment with hierarchy of typefaces, use and create my own experimental optical illusions, using the wave illusion possibly as a background accent, experiment with a variety of layouts and last we experiment with a variety of typefaces.