From the feedback I received from Theo and Carol, I started off with redesigning and developing the logo, I started to focus on something simplistic just of a coloured field diamond and from this develop into a more linear diamond experimenting with different shapes and angles of this. I also started to experiment more with typography, using a serif typefaces and a mixture of my own typefaces I created using the black and red colourway to represent the blood diamond.
I also tried using a geometric approach and the typeface within a diamond shape to see how that would look, in some regards, some logos look more polished than others but to see what logo would work best, I will be discussing this with my tutor in my next tutorial to get some advice and feedback on the matter.
my learning journal 