Taking the advice I received from David, I changed the name to something completely different using my native language Afrikaans. The brand names I had were – CONFLIK – Conflict, BLOED – Blood, BLOED DIEMAMDT – Blood Diamond and lastly, GELWELD – Violence. In the end, I decided to go with GELWELD – Violence as this is what Blood Diamond cause in all different countries who are known to mine and distribute them to well known jewelers around the world.
I used a Serif typeface on my Procreate app to create the first possible logo and taking inspiration from the BELMACZ logo to fill in certain letters with a visual but I would rather express more individuality. I want the viewer to question why, who, what etc, asking themselves what does this mean and what is the meaning behind this brand name and visual.
I then created my own typeface using more of a more modern and contemporary style to it which I think works well in itself, I used the map view of the countries Sierra Leone, Republic of Congo and Zimbabwe as the template and from this created a typeface.
my learning journal 