For this project, I was asked to create a cover and a 5 double page spread editorial based on my dissertation which was a CERP paper – Creative Enterprise Research Proposal based on creating my own clothing brand.
Put some background information on my creative enterprise research proposal, I based my dissertation on creating my own clothing business looking into many topics such as branding, brand avoidance, advertising, promoting common marketing etc and also looking into the finance side of things I’m creating a business plan. Before I start my ideation process, I carried out some research on editorial design layouts, some of these images are previous students’ outcomes based on their dissertations.
All outcomes are very striking and contemporary with how the visuals are presented and showcased; all colour theories work well specifically to relate to the topic the students chose to base their dissertations on which is important when creating an aesthetic. The hierarchy of the typeface is strong which varies in line weights and point size to create hierarchy of type to showcase important pass information, quotes and to show where the reader should read 1st and so on, using certain accent colours to highlight keywords also works well.
I also researched into a few business editorial outcomes to get a sense of what a business editorial would look like, as my dissertation is based around creating and setting up my own clothing business.
The layouts are quite simplistic but very modern which works quite well to appear very professional which is an important factor. Not overly cluttered with information, good sense of negative space which is something I will take through to my ideation process.
my learning journal 