Final Outomes

in all honesty, I really struggled with this brief as there wasn’t a set outcome the clients were looking for, the brief was show brother you could do anything and create anything for it. I wish I could have created more outcomes with the time frame I had I was limited on what I could have created but my main message for this is to celebrate diversity and different cultures all throughout the world.

If I had more time, I would have created a moving image celebrating all the cultures and diversity’s in this world.

Ideation and Development

I looked back to my previous research on poster outcomes, and took inspiration from these two criticism quick sketches for this project.

For this project, I decided to go for an online and advertising outcome where these would be showcased on Instagram as this is one of the most popular social medias lyrics and also advertising posters to go on to billboards etc so as people for walking down the street etc, these posters will pop up showcasing the diversity in the world and how Disney is combining this to celebrate all cultures and diversities.

Officially started from taking original imagery from movies such as Snow White, Sleeping Beauty etc and altering it to match certain cultures and diversity groups such as Latin American, African American and so on. I started off with some quick sketches over the original imagery just to get an idea of what I would like to portray and from this I will ticket on through to creating vectorized images with the set culture diversities.

I want to keep the outcomes quite simplistic I just use the imagery and body copy to do the talking as I want this to be the main focal point, whole point of this is to celebrate the fact that there are so many different cultures and diversities are there in this world and this should not be overwhelmed by other aspects such as too much body copy, visuals etc.

I developed my visuals to something more vectorised and animated to the Disney aesthetic hi adopting many Disney characteristics from His specific time periods such as the 1940s Snow White the dainty, delicate facial features etc.

Developed Visuals

Research and Ideas

After taking the feedback on previously, I decided to focus on more of diversity and nostalgia of the Disney characters and creating and more diverse the spectrum of Disney princesses by combining different cultures that are not presently shown in Disney currently.

There are so many different diverse cultures in this world as mentioned in my previous blog post and I want to focus on this and to celebrate all the diverse cultures in the world by combining a well known brand with this to celebrate it even further.

My idea is to combine well known princesses all over the 100 years with different cultures such as Latin American, African, eastern culture etc.

I research into some imagery to help me create some design ideas which is always useful when doing this as getting inspiration will help the ideas start to flow out.

Over the 100 years diversity in cultures in Disney has been locking up until the past 10 years and I personally feel like this needs to be showcased more celebrated even further as there are so many cultures up there and that this would relate to so many people in the world.

So, my idea is to combine cultures with the princesses by using specific ephemeras that are associated with different cultures such as African American, dreadlocks, eastern culture, the form of a geisha, Latin American, the fashion etc.

Research into Cultures

“The ideas, customs, and social behaviour of a particular people or society.”

Culture is the characteristics and knowledge of a particular group of people, encompassing language, religion, cuisine, social habits, music and arts.

“Culture encompasses religion, food, what we wear, how we wear it, our language, marriage, music, what we believe is right or wrong, how we sit at the table, how we greet visitors, how we behave with loved ones, and a million other things,” Cristina De Rossi, an anthropologist at Barnet and Southgate College in London, told Live Science.

The word “culture” derives from a French term, which in turn derives from the Latin “colere,” which means to tend to the earth and grow, or cultivation and nurture. “It shares its etymology with a number of other words related to actively fostering growth,” De Rossi said.

Western culture

The term “Western culture” has come to define the culture of European countries as well as those that have been heavily influenced by European immigration, such as the United States, according to Khan University. Western culture has its roots in the Classical Period of the Greco-Roman era and the rise of Christianity in the 14th century.

Other drivers of Western culture include Latin, Celtic, Germanic and Hellenic ethnic and linguistic groups. Today, the influences of Western culture can be seen in almost every country in the world.

Eastern culture

Eastern culture generally refers to the societal norms of countries in Far East Asia (including China, Japan, Vietnam, North Korea and South Korea) and the Indian subcontinent. Like the West, Eastern culture was heavily influenced by religion during its early development, but it was also heavily influenced by the growth and harvesting of rice, according to the book “Pathways to Asian Civilizations: Tracing the Origins and Spread of Rice and Rice Cultures” by Dorian Q. Fuller. In general, in Eastern culture there is less of a distinction between secular society and religious philosophy than there is in the West.

Latin culture

Many of the Spanish-speaking nations are considered part of the Latin culture, while the geographic region is widespread. Latin America is typically defined as those parts of the Central America, South America and Mexico where Spanish or Portuguese are the dominant languages. Originally, the term “Latin America” was used by French geographers to differentiate between Anglo and Romance (Latin-based) languages, according to the University of Texas. While Spain and Portugal are on the European continent, they are considered the key influencers of what is known as Latin culture, which denotes people using languages derived from Latin, also known as Romance languages.

Middle Eastern culture

The countries of the Middle East have some but not all things in common. This is not a surprise, since the area consists of approximately 20 countries, according to PBS. The Arabic language is one thing that is common throughout the region; however, the wide variety of dialect can sometimes make communication difficult. Religion is another cultural area that the countries of the Middle East have in common. The Middle East is the birthplace of Judaism, Christianity and Islam.

African culture

The continent of Africa is essential to all cultures. Human life originated on this continent and began to migrate to other areas of the world around 60,000 years ago, according to the Natural History Museum in London. Other researchers, like those from Estonian Biocentre in Tartu, believe that the first migration may have been much earlier, as early as 120,000 years ago. Researchers come to these conclusions by studying human genomes from various cultures to trace their DNA to common ancestors. Fossil records also factor into some of these theories. 

Africa is home to a number of tribes, ethnic and social groups. One of the key features of this culture is the large number of ethnic groups throughout the 54 countries on the continent. Nigeria alone has more than 300 tribes, for example.

Currently, Africa is divided into two cultural groups: North Africa and Sub-Saharan Africa. This is because Northwest Africa has strong ties to Middle East, while Sub-Saharan Africa shares historical, physical and social characteristics that are very different from North Africa, according to the University of Colorado. The harsh environment has been a large factor in the development of Sub-Saharan Africa culture, as there are a number of languages, cuisines, art and musical styles that have sprung up among the far-flung populations.

Constant change

No matter what culture a people are a part of, one thing is for certain, it will change. “Culture appears to have become key in our interconnected world, which is made up of so many ethnically diverse societies, but also riddled by conflicts associated with religion, ethnicity, ethical beliefs, and, essentially, the elements which make up culture,” De Rossi said. “But culture is no longer fixed, if it ever was. It is essentially fluid and constantly in motion.” This makes it so that it is difficult to define any culture in only one way.

https://www.livescience.com/21478-what-is-culture-definition-of-culture.html

Feedback from Disney Project

After the summative feedback I received from David, this is what he has suggested to further develop and improve my outcomes.

This brief was incredibly difficult as the brief was quite broad and it wasn’t specific as to what they wanted or expected us to produce.

  • Spend more time I’m being critical and unpicking the brief.
  • application of conceptualization – hyper branding? – what is on my mind?
  • leaflet – not worth it.
  • Research examples – not being shown throughout my work.
  • Be more ambitious.
  • Research – visuals not being implemented – not sure if I can use Disney imagery.
  • Ability to reflect on practice – be more critical – Focus on 2 ideas and research them inside and out.
  • Leaflet + Posters – limited – more ambitious, NOSTALGIA, DIVERSITY CREATES DIMENSION, STAR WARS, NAT GEO etc.
  • Communication – No sense of 100 years of Disney, not clear how it is shown.
  • What is my idea? – Diversity creates Dimension – Nostalgia – Connect characters + movies to create nostalgia.
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