Category: FMP

Taking the advice from David on board, I developed both my booklet and posters even further based on the feedback given to me prior.

I changed the second page by moving the title to the other page and rotating to the side. The quite I experimented more with the hierarchy, changing the point size etc. I used both the pink and green to highlight key words which highlights key information.

I had tutorial today with David to discuss about what I have done open till this point and to get feedback on what I can further improve on for the formative assessment feedback.

Scrum cap – show in context, showing a before and after

I was not sure if I should use one primary colour or using a mixture of two, green and pink but David suggested that I go with using both colours as it works quite well.

In my booklet, specifically the quote page – David suggested that I experiment him over the hierarchy

on the last page of the booklet David suggested taking out the hand visuals I drew, as it gives a different message than the other pages do.

Cards – the noise called, doesn’t really work, David suggested experimenting more with type and optical illusions together

David also suggested that I create a brand identity for this final major project, suggested that I think of a name and a logo to tie things all together which will make things more cohesive in the long run.

Having tutorials are quite helpful for development of current ideas, as it gives another person’s viewpoint and what possible aspects they think does and does not work as a whole.

CARDS

CARDS – from the initial ideas I previously did, I started to develop certain aspects of the cards even further. I primarily focused on the visuals for the cards make normal abstract and distorted to represent the symptoms of concussion even further, I experimented more with the layering of certain images, the pixilation of images, layering typography over one another to create some sort of a blurred but also double vision effect, experimenting with different sound waves to showcase the noise sensitivity etc. I also decided to create and short a typeface on procreate to go along with the blurred vision and see how I can incorporate this which I think I have done very well with the layers and the blurring effect. Some of the card visuals work a lot better than others, so using my initiative I will take forth the strongest visuals I think that represents concussion symptoms very well and showcase this for the tutorial I have which is coming up.

BOOKLET

BOOKLET – from the initial ideas I created, I developed the booklet idea even further by showing ideally what I would like my booklet to look like. Many experimenting with different types of visuals such as using optical illusions and hand rendered drawn imagery done by myself which will be showcased primarily on the front cover but also throughout certain pages. I have experimented with the placement of the titles, different lengths of body copy, experimentation of the typefaces etc to showcase it distorted but yet experimental viewpoint.

CARDS

Firstly, I started off with creating some possible card ideas, basing these cards based on the most common concussion symptoms. So, I experimented it with a variety of optical illusions to showcase these symptoms in an exciting way. I got inspiration from when David and I spoke when I had a previous tutorial, he stressed that I looked into an Anais Prudhomme, multiple sclerosis pack , which was really beneficial to research into and get inspiration from. From this these will be developed even further to further create distortion and represent the most common concussion symptoms also adding statistics alongside it which would relate better I’m work with the visuals.

The most common concussion symptoms are:

• Headaches
• Noise Sensitivity
• Blurred Vision
• Light Sensitivity
• Slurred Speech
• Double Vision

BOOKLET/EDITORIAL DESIGN LAYOUT

From the research I had previously carried out on booklets slash editorials, I have taken aspects I had previously mentioned in my previous blog into my ideations process. Taking experimentation of layouts, visual placements, limited colour palette, distorted visuals etc.

This will be developed even further and from this transfer it to be digitalised into a booklet.

POSTER DESIGN IDEAS

From the research I previously carried out to get inspiration for from my ideation process, I have created these initial ideas for what my posters could possibly look like in the future. Aspects I previously mentioned in my research, I carried through into these initial ideas.

SCRUM CAPS

For the Scrum caps, I wanted there to be a better safety measure for when spotting concussions at more domesticated level. So, I thought about having a scrum cap where it shows a symptom of concussion by having an impact on the head from a tackle etc, so from this I thought about having the optical illusions appearing on the scrum cap when getting hit and the certain type of illusion will relate to what symptom of concussion the rugby player has.

Before I decided to any initial design ideas, I researched and looked into various editorial designs and layouts to get a better idea of what I want my booklets to look like but most important need to get inspiration from these booklets I researched to take forward into the designing process.

1^st BOOKLET

• Three grid column system
• clean and modern
• using an accent colour, which makes certain aspects of the editorial stand out
• simplistic layout

2nd BOOKLET

• I really liked the design aspect on the page, this could work really well in my work

3^rd BOOKLET

• colourway – three colours used, using a bright colour as an accent to give contrast
• sans serif typeface used
• good sense of hierarchy
• using colour to highlight specific aspects of information

4^th BOOKLET

• three grid column system
• limited colour palette
• experimentation with layers

5^th BOOKLET

• three grid column system
• limited colour palette – 3
• variety of hierarchy of typefaces
• using a two page spread for a quote , this works very well, as it gives more space to experiment with the hierarchy and weight of the body copy

6^th BOOKLET

• limited colour palette
• contemporary layout with imagery and typeface
• great use of hierarchy to create layers

7^th BOOKLET

• playful typeface for a title, experimental
• limited colour palette

8^th BOOKLET

• distorted typeface
• experimental

9^th BOOKLET

• The use of illusion creates a sense of movement from the image
• hand rounded typeface which makes it more personal
• limited colour palette

10^TH BOOKLET

• colour palate, create contrast and gives a contemporary feel.
• variety of typefaces, gives contrast.
• gives movement across the page.
• three grid column system

11^th BOOKLET

• experimentation of type across the page
• gives a sense of movement and playfulness.
• variety of weight in the body copy
• use of filled an outline type which creates dimension.

12^th BOOKLET

• limited colour palette
• heading and subheading on a horizontal angle, which works very well
• great system doesn’t work as well, 2Y which makes it harder to read

13^th BOOKLET

• distorted aspect is contemporary which would work well in my ideation process
• three grid column system
• sans serif typeface

14th BOOKLET

• Simplistic design aesthetic
• playful layout of typeface across the page, which creates movement within the layout

15^th BOOKLET

• three grid column system
• left side, the distortion of the typeface works well, again creates movement which is quite experimental.

16^th BOOKLET

• green works well against the white and the black, gives contrast and makes certain aspects stand out a lot more.
• variety of weights throughout

17^th BOOKLET

• great use of typeface throughout
• pink background imagery works well to give movement, but also gives contrast against the black

From all the research I have carried out on booklet ideas, there are many aspects I will be taken forward into the design process from initial ideas. Doing research plays an important part in a graphic designers practise as a graphic designer will get all the inspirational ideas from research, her graphic designer does not do any research this will then cause them as a designer do not think out the box and create something new and contemporary.

Aspects I will be taking forward is: the three corn grid system, using a limited colour palette, experiment with hierarchy of typefaces, use and create my own experimental optical illusions, using the wave illusion possibly as a background accent, experiment with a variety of layouts and last we experiment with a variety of typefaces.

Yy tutor suggested that are looking to in Anais Prudhomme where she created a multiple sclerosis pack, and this should help me with my under these pack that I’m making for the younger generation.

She created an multiple sclerosis pack, the purpose is to create a communication object for the patients who recently got diagnosed with Ms.

The card game format is not an invitation to play with the disease, from this I can see that is a really good size for the reason and to use, is very legible and is easily understandable for the patients have been diagnosed with Ms.

The logo is a combination between white spots and MRI scans commercial this represents the results of the MRI scans where people have been diagnosed with Ms. The straight lines represent data, and which is simple yet evocative and abstract.

The pack contains 5 chapters – disease, general stats, forms, symptoms, and treatments.

General statistics – first set of cards the patient will read – what cities have shown overtime – about the population and probabilities or facts of the disease.

Origins of the disease may not be known; patients learn what can potentially increase The Simpsons impacts of multiple sclerosis.

Ms can appear in multiple forms, more or less serious. symptoms are an important thing to learn for the patients, this is where they can understand more about the disease and what to expect.

The last thing the patient should find in the box is the list of different available treatments for multiple sclerosis.

this has given me inspiration for my pack for the younger generation, it is quite abstract in how she’s created the logo and used the imagery throughout, and this is what I intend to do throughout my work. I will take inspiration from the cards as I find it’s quite a good way to show information in a very easy and simple way for the readers, The hierarchy of the typeface I also experiment with to make it quite playful but yet legible to the reader. Another aspect I think that works quite well is having the different topics within the pack I think I could implement this in my work to show Motor Neurone Disease, the symptoms and more information on it etc, which I think will be quite useful so from this I will take this forward and develop the cards even further.

From researching into this, I feel like it has been really useful to help me with my work , and also to understand what aspects I could put into this pack like an Anais Prudhomme has having the five sections, I think is a really good idea to have which I think I should take forward and possibly do 5 sections or even more depending on how much time I have but this is definitely an aspect I would like to explore.

Before doing any initial design work, I wanted to research into a variety of different poster designs to get more than idea of what I would like to take inspiration from and then from this create initial designs for my posters and then from that develop it even further.  

1st Poster – What I like about this poster is that the colours are very striking, is very contemporary in how the designer has laid the type on top of one another, this creates depth and a sense of playfulness. From this I could take full of the aspect of lowering the typefaces using a variety of opacity levels to create an illusion and playing on the aspect of abstract an illusion.

2^nd Poster – Using the limited colour palette works very well as the purple gives contrast against the stock black background. The illusion image used links to my project I am using optical illusions throughout which in this case relates. I do like the limited colour palette and using an accented colour gives much more contrast and using multiple colours, using multiple colours can make the Postal look cluttered and off putting into the viewer which I need to avoid as my posters need to be legible.

3rd Poster – Having repetition can work extremely well if it is using just a single word, so thinking about this further I feel like, but this would not work well as a poster but more so for the card pack as this would be a better idea and from this I can experiment with the layout, typefaces and a specific colour palette.

4th Poster – I find this poster design quite striking by using the black and white, this is a classic colour combination to use for contrast. The hierarchy of the typeface is exciting and gives a sense of movement as a typeface is decrease in in point size. As previously mentioned, this could work better for the card designs, as my posters will be having quite a fair amount of information on it so I feel like this would not work as well.

5th Poster – When I came across this poster, I was immediately drawn to it, the typeface with delayed effect is contemporary but also simplistic, it also gives a sense of movement throughout. From this, I will most definitely take the late typeface forward as I feel like this will work well within my project, also take for the layout for inspiration as it is quite different but interesting and from this I will develop it into my own ideas.

6th Poster – The group of posters are quite contemporary and modern by using this simple weighted Boulder with repetitive typeface for the heading. This aspect will be taken forward as inspiration as I feel like this could work well within my project.

7th Poster – This is quite abstract with the use of colour but when looking at it further, the legibility of the typeface is very hard to read and understand from a distance so I feel like this post idea would not work as well and I will not be taking this further for inspiration.

I have thought about possibly using the thermochromic ink in specfifc aspects such as the posters, cards and booklet as I feel this would work well to reveal a hidden message.

WHAT IS THERMOCHROMIC INK?

From research into optical illusions, I started to do the initial idea design process for the cards, decided to experiment with a variety of different optical illusions using different colourways such as black and white and also using a variety of colours. I experimented with the layering of certain aspects to create distortion, experimented with different shaped objects to create movement but also to distort what I’m trying to convey in these cards.

I will present these tomorrow for tutorial with my tutor to get his feedback and see how I can improve upon these even further.

For our tutorial with one of the tutors, I had to come up with 3 possible concepts to showcase to these to the tutors to see which concept is the strongest to take forward.

APPROACH 1 – MINIS – After conducting my research into rugby and the possible link between concussion and MND (Motor Neurone Disease), I found out that there is a link between rugby and these two things.

From this I conducted a questionnaire to ask people who play and have played rugby to give there views and to see what they would like to be showcased and pushed further and many of them spoke about the younger generation aka minis to be educated more about the effects of concussion but to also spot the signs of a concussion as they get older to increase the factor of safety as they get older and carry on playing as domestic rugby and spotting the symptoms of concussion are often lacking by players and coaches.

APPROACH 2 – LAWSUITS – After completing a large amount of research, I have found that there have been quite a few lawsuits placed against the WRU, ERU and WRU in regards to the lack of attention to head collisions and concussions, and how symptoms have been dismissed by referees and also medics and therefore this has caused existing and also retired rugby players to put in a lawsuit against them, as many have come forward with neurological symptoms and brain damage and even worse MND (Motor Neurone Disease) or ALS which sadly Joost van der Westhuizen passed away from this as a possible result of rugby and constant head knocks.

APPROACH 3 – INFORMATIONAL – SYMPTOMS/TACKLING TECHNIQUES ETC –

When conducting the research on rugby and the signs of concussions, I found that there is a huge variety of symptoms when it comes to diagnosing concussions in rugby using the HIA protocol. From the questionnaire I carried out previously, I asked current and retired rugby players what symptoms they have experienced when having a concussion, and every participants answers were different and hugely varied.

FEEDBACK

The feedback I received was really helpful as it helped me make a final decision on what concept I am taking forward as the main concept. The overall concept my peers and tutor suggested I take forward was approach 1 – MINIS, as this is where the safety begins is with the younger generation,

I was thinking about using optical illusions for the cards to symbolize the different and may symptoms of concussion and MND, so I explored the idea of optical illusions.

I found that there is 3 main types of optical illusions – Literal, Physiological and cognitive illusions. The word “illusion” comes from the Latin word Illudere, which means to “mock”.

Optical illusions are images or pictures that we perceive differently than they really are. Optical illusions occur when our eyes send information to our brains that tricks us into perceiving something that doesn’t not match reality are sometimes called “mind games”.

PHYSIOLOGICAL – they are caused by some sort of physical means in the eyes or the brain.

COGNITIVE – Ambiguous, distorting and paradox illusions, occur when our brains automatically make assumptions based on the information sent from the eyes.

PARADOX – These occur as a result of pictures or objects that cannot exist or physically impossible.

After investigating into optical illusions, I can say I will most definitely carry these through into my ideation process as I personally feel like these will work extremely well when creating the cards as it is quite contemporary but also evocative as it plays around with cognitive and physiological aspects which is what I am experimenting with to showcase these effects of concussion. I will experiment and take forth using colour and black and white colour concepts into the ideation process as I will need to see what colour theory would work for this project as I want it to be striking and contemporary.

I further researched into optical illusions as I wanted to gain more knowledge on this matter to ensure I can portray this into my work. as a graphic designer, it is vital that you do further research into specific topics you want to look at, as this will give you an in depth perspective into this matter.

NEGATIVE SPACE

what is negative space?

Negative space is a fundamental of art. Definition is the area around and between a subject. It appears in drawings and paintings, one example of this is the rubin’s vase, it emphasised is negative space, in the middle there is a symmetrical object. Portraits appear on the side of the face creating an illusion.

what is negative space important?

Composition balance is important. By removing elements of an image, it can evoke mystery and conjure emotions of longing or loss.