Category: Subject yr2

I received feedback on how I could improve in the Branding module, so I went back to the idea stage and started to develop these ideas further from the feedback I was given.

Taking on this feedback was very useful in improving my work even further to create more stronger outcomes and making it more clear of what my exhibition is about. I used imagery to better showcase the subject much more clearly which is what the feedback was given to me. I also developed banners and billboards to make the subject of the exhibition clearer which I think is a much better outcome, so I went back over my initial research and looked at what I can take for inspiration and explain further why I used these as inspiration for my developed work.

Having feedback is a vital part of my practice as it helps me improve on my work to create stronger pieces of work. Working in a professional environment, having feedback is a regular occurrence in this industry to create stronger pieces to convey a message which is vital.

I have also updated my research and development file to show develop and also showing I can take direction within my work. I have attached my PDF file.Research and development hidden reality pdf

 

Temple-PortfolioPDF – I took inspiration from this template provided by the tutors to create my own portfolio. I decided I wanted to keep with the simplistic design aesthetic as I want the work to stand out and clash with anything.

I developed a logo to relate to what I like and I love nature so I wanted to incorporate that into my logo so I started off basic with the logo design and started to develop it further, making it look more professional and contemporary. I made sure I kept a list of what I needed to have within my portfolio.

 

Interactive Portfolio

I have attacthed a PDF version of my portfolio. Having a portfolio is a very important thing to have as a graphic designer as this shows off all our work to potential employers to then hopefully to get a job. Having a professional portfolio is vital as it shows you know what you are doing as a designer and also shows your skill set as a designer.

I had to create a website to do an online portfolio and this is something I have never done before so it was quite daunting at first but luckily Matt create tutorial videos on how to make a website on WordPress which was so helpful as it enabled me to create a website with everything that was needed and I could always go back to these videos to refer back on.

This is another aspect I can say I know how to do which is vital for a graphic designer as we always need to keep up with the times and learns new techniques, software and how to make things for example a website. Having the online portfolio is also a great way to for people to see what work I have created and this could get me possible commission work which is beneficial.

http://www.rach22port.wordpress.com – My website

 

I had to create a presentation on the two terms of field everyone had, for the first term I had Painting 101 with James Green, and for the 2nd term I had kablamooo again with James Green. I actually learnt quite a lot from both terms but specifically I learnt more from the 2nd term of field as I felt like I learnt more techniques and also that it related to my main subject practice, with making a comic, I can transfer this into graphics and use adobe software to create a digitized versions of comics which is another thing I can say I know how to do. I have attached a pdf version of my presentation which goes more in depth of what I have learnt and what I can take from both field projects.

Rachel_Smith_Field_Presentation

Before creating my CV, I wanted to do some research into some potential inspiration and possible aspects I can take from and put into my CV,

I rather like the simplistic aspect from a few of the CV’s I found, such as layout, I will also take the title name with a logo instead of a photo as I want the focus to be on the information about me, my experience etc. The colours I want to use I will limit to 1 or 2 colours as I don’t want my CV to look too busy and possibly make the employer put off from hiring me to do jobs. For what to write in my CV, the tutors out a guide on moodle to help us on what we could possibly write and possible layouts also, what helped me the most is knowing what to write in the CV which was vital.

Doing research into CV’s has helped me out massively with creating a layout and design aesthetic. As a graphic designer you need to do your research on different aspects but right now CV design aesthetics and layouts helped me massively to create my CV. I personally feel like research is the most important step when figuring out ideas and doing development as it gives you ideas that you can develop to create a unique design.

I will not be posting my finalized CV on here as it contains personal information such as my email and phone number as I do not feel comfortable with having my personal information on here.

Email

I had to create an example email that could be sent to potential employers, this is a good way to practice sending a professional email to a possible employer, this gives me a sense of what manner to write in and also what kind of things to mention within an email, this will help me further in the future when emailing companies to request possible to work experience. I have attached my example pdf email. We were given a template on how this email should be like from the tutors and this helped considerably.

Email

I have created a PDF of all my final outcomes that have been developed and finalized for the clients. This was definitely a learning experience working for a client and having a client brief to follow on what the clients are asking for me to create. With the pandemic going on, it did make this process a lot harder as I wasn’t able to meet with the clients in person so made this extremely difficult, and also having video chats with the tutors wasn’t the best as I couldn’t get onto the teams calls as it wouldn’t let me. This has enabled me to get a sense of working for a client in the future, gives me an insight to what is needed to do work for a client by following client briefs, being involved with asking questions etc about what the clients need and want for outcomes. This has helped me with my graphic design practice as I can say I have had experience with working with a client and what is expected from me also.

I have attached a PDF of all my developed final outcomes.

Rawaid final outcomes

Even before I received formative feedback from my tutor, I was already developing and improving my work into a campaign.

I firstly started designing a logo and slogan for the campaign. I used dual tones of pink and blue, a paw print and a human hand as I think it relates to the campaign in how I am trying to help owners with the knowledge of feeding raw food. The slogan is very simple using 3 words ‘CleanPrepWash’, it is catchy and straight to the point and is relatable.

From my previous posters, I developed them further using the non aggressive imagery I created previously and decided to create posters based on facts and statistics and then creating a poster on what we can do as owners to make sure we prevent raw food poisoning not only for our pets but also for ourselves. Also created informational cards/leaflet for owners to take away on the DO’s and DONT’s of raw feeding to prevent food poisoning. Experimented with different variations of ideas from my previous poster designs.

Creating an Instagram page is a great way to reach the demographic of pet owners in general and pet owners who are feeding raw food to get information on it. Drawing sketches of possible Instagram layout, developing further with variation of layouts and also crated 3 image icons that are easy to identify with the slogan ‘CleanPrepWash’.

I wanted to create something that could get children involved, so I came up with a feeding chart for the kids to get involved with the feeding process, so I researched into different layouts of feeding charts and created ideas for it.

I took different aspects such as the layouts as it was easy to understand and very clear on what you need to do for a feeding chart.

 

 

 

 

I also created some sticker ideas ranging in a variety of styles and colours. I decided to go with a simplistic design approach to keep with the design aesthetic of the whole campaign. Created a variety of designs and developed them even further into final outcomes.

I have also created a research and development file showing my work and development process to show how I have come to my final outcomes.Rachel Smith_R+D persuasion

From the developed sketches I created in the previous blog post, I transferred these digitally. I also created my own imagery from the advice I was given. I used the app Procreate to create my non aggressive imagery as the client wanted,

These are my final developed outcomes. I still used the colour scheme relating to the ZERO2FIVE logo to keep it cohesive. I struggled with this project because of the circumstances going on, as I had problems with certain software and communication issues with people in my group, I felt there was a lack of communication from certain people in the group which made it difficult to work with them and to get information I needed.

When the feedback comes back, I will be developing further to create a full campaign, having different aspects which will improve this drastically.

From the feedback I received, I developed the strongest the ideas even further to create a more contemporary ideas.

I decided to use the phrase, ‘CLEAN, PREP, WASH’, as it was a simple and catchy phrase to use, so I decided to use that through out the posters to show the steps that need to be taken to ensure raw food hygiene and safety. I have drawn up a variety of more developed ideas to show variation through each idea and to show cohesiveness as a group of posters.

Having feedback and developing ideas is an important part of my practice to take on feedback and show further development of work to show also I can develop my ideas further to show more imagination of ideas and to show a variety of these ideas. And it also shows that I can take on feedback and showcase that I can take this on and improve my work further to create more modern and contemporary work.

I had to create a 3 page PDF showcasing what I have done currently, what typefaces I chose, colours etc to receive feedback from my tutor on what I need to improve upon and develop even further. But because of what has happened with University closing down because of the corona virus, it was switched to video calls but unfortunately I couldn’t make then because I have not been well.

Taking the initiative I can see what needs to be improved and developed even further.