my learning journal

Today was out final client pitch, our group was quite nervous to present to the client and tema but we rehearsed our pitch the night before so I feel like we were well prepared for the pitch.

Emily started off the pitch by doing a quick introduction about the pitch and then we all individually presented out final concept/pitch to Abdul and the team. I think everyone did really well when presenting, we all spoke clearly and professionally.

I started off by introducing myself and discussing my pitch and furthermore discussing more about my outcomes and how in the future I can develop it even further.

Here is the link to our pitch. I feel like everyone did so well in our group, we all worked well as a team and communicated all through out the project. It was great to work with Abdul and his team and working with Maris as our mentor was really beneficial to all of us and we are all grateful she took time out of her busy schedule to be our mentor and help us with any queries we had.

This was our last client meeting with everyone, we all showcased what we have come up with as the final outcomes and discussing about the pitch we have on Friday.

They are liked our outcomes but we all received some sort of feedback. I had to make some amendments, Katie suggested I take away the exclamation marks as it can be seen as being quite abrupt. Carys said she wasn’t a fan of the typeface I chose but I chose this typeface to ensure that it doesn’t over power the visuals I used.

As a whole, working with the client and the team has been a wonderful experience and being able to create outcomes for strokes has been rewarding but also informational and beneficial to myself.

Taking all the advice I received from the clients and David, I started to develop my outcomes even further to create stronger more effective outcomes. I sketched out and developed my posters, memo, leaflet and social media posts even further.

I experimented more with layout positions and placing the body copy for it to become more legible against the visuals.

From taking the advice from David, I ripped parts of the images and glued them together an painting these cracks gold to represent the golden hour and showing how precious and valuable your life is. Doing this has definitely made these visuals a lot stronger as it looks more realistic as it looks like they belong with the visual and also it has created a 3D effect which has added more depth to the visual and also the meaning behind this campaign.

LEAFLET

This is the final outcome for my leaflet in context, this is showcasing all the information a person needs to know when it comes to having a stroke like what is a stroke and the different types of strokes that can occur and then on the back how to recognize the symptoms by acting FAST and having useful information for further use. I decided to do the front of the leaflet a faded black as I wanted to reiterate the seriousness of a stroke and how it can lead to death and severe disabilities if left untreated, using the images creates an emotive presence and this will draw people in. The back is a visual fading to gold to show how precious your life is and revealing how to recognize a stroke and the valuable information to keep in mind when someone is having a stroke.

POSTER/IMAGE SERIES

These posters/image series promote the urgency of getting help when a stroke is happening and using the slogan ‘Act in the Golden Hour, don’t run out of Life Power’, further reiterates the importance of how your life is golden and so precious. Highlighting specific parts of the subheading, showcasing the important and valuable information people need to phone like 999 as stroke is a medical emergency and people need to act quickly no matter the situation is in for example COVID. Using the range of ages shows that stroke can happen to anyone and I wanted it to look like someone was taking a selfie to reiterate that stroke can happen at anytime and any hour. These can be placed in GP surgeries and/or hospitals to showcase this message on a larger scale and audience.

SOCIAL MEDIA POSTS

I created a social media post that can be shown on Instagram like a story on what to do when a stroke happens, pushing the FAST acronym and using visuals to showcase this. This has been put into context that shows how it would look on Instagram but this can also be used elsewhere such as Facebook etc.

Having feedback is extremely helpful to my design practice as it enables me to develop my outcomes even further to create more developed and polished looks for the clients, this shows the clients I can take on the feedback given and carry these out when developing the outcomes, this shows the client I can take this feedback on board and develop even further which shows a sense of professionalism as a graphic designer.

After having our meeting with the clients, we had a meeting with our mentor Maris. So, I discussed and went through my concept and repeated the feedback I had from Carys and Abdul as I wasn’t sure how I could implement the gold into the imagery so she suggested possibly painting parts of the body gold to represent that life is precious and valuable, and that would be something different you wouldn’t expect from a stroke campaign.

Having these mentor meeting are quote beneficial and helpful for myself as I am able to get her advice as she has previously and currently is working with clients on a daily basis, so she can give us her expertise and valued opinion on what we van change and improve upon.

Today we had our weekly meeting discussing our 1 strong concept in further detail showing what we have created so far and further explaining our concept to the clients.

The feedback I received were, Carys thought by using the Kintsugi technique might be too abstract to represent a Stroke as a whole in this campaign as many people will not know what this technique is, she suggested at taking this technique and filling it on walls that have cracks but due to lockdown I can not currently do this so I came up with an alternative at looking at street Kintsugi, and I found an artist who does this by the name of Rachel Sussman which I included in my strong concept PDF. Another concern was that the god cracks I digitally edited onto the visuals didn’t look like it belonged there naturally.

Abdul liked how it was coming along but also had some reserves about using the Kintsugi technique but I ensured that this will link well to the Golden Hour concept.

Having the client calls is a great way to practice pitching my ideas and discussing how they can be brought to life and also receiving feedback from the clients gives me an insight to how it will be like in the real world when working with clients even in these uncertain times using teams as this could happen but ever rarely does but this is a great way of getting use to discussing to the client and using the application.

For the 1 strong concept milestone, I created an InDesign document showcasing the concept I have chosen and how explaining the message, the aim and what my objective is for this campaign and then explaining my inspiration behind this concept and my design aesthetic as a whole. This will give the client more insight to my ideas and where I want to go with this and how I can develop this even further.

In this PDF it explains my everything behind my concept as it needs to be clear to the client as to what my concept is and how I will execute this further down the line. This is a great way to practice discussing to a client your concept and ideas for the brief they have prepared as every designer will come up with different ideas and concepts for this.

From the research and feedback from the client and Maris I decided to go with the concept of the ‘Golden Hour’ as this is a strong concept and not many people know that there is a golden hour when it comes to reacting to a stroke and getting the help needed to reduce the chance of disabilities and even death.

So I firstly started sketching out some ideation of posters and memo cards but incorporating the kintsugi teachnique some how into the visuals. Using photography will make this campaign more personal as stroke can happen to anyone at any age so I wanted this to be more emotive and relating more to a wider range of ages.

These posters can be placed within a GP practice and hospitals to make people more aware of strokes but also the seriousness of having one and how acting FAST in the vital golden hour can be the difference between recovering fully and death.

These are the images I took of people at various ages and genders, I changed these to greyscale as I thought this would be quite striking and also quite emotive and the target audience will stop and look at these when in the GP practice, hospital etc.

These are the outcomes I have created from the initial design which I will be presenting to the client as further development for my 1 strong concept idea in which I will get further feedback in how I can develop these even further for the client and also to meet the brief.