my learning journal

From the research I have carried out, I have started the ideational process, taking aspects from my research and applying them to my ideas.

Taken advice on board from the feedback combat I have experimented with the idea of groups of reading a message which I have created in the ideas, adding in the rural communities aspect also as this is a must from David but also from the client itself.

Experimented with the hand rented typeface approach to see if his idea could possibly work but unfortunately it did not.

Adding in the golden hour and a clock to represent the golden hour dwindling as time goes by, decreasing the opacity to represent the effects of his stroke and how a successful recovery without lifelong disabilities decreases dramatically.

In a leaflet, I took a feedback from David give me about rehabilitation for stroke patients which is a good idea to add within a leaflet a stroke patients, family members of stroke patients can receive more information on this matter to further increase the survival but also the recovery rates and decreasing the chances of long term disabilities.

Advice from the feedback I was given from David, I research back into posters and leaflets get more inspiration and to be more ambitious with my design process.

I decided to look into ripped imagery/ posters as this was one of the feedback suggestions I received from David, it is quite an interesting design technique as the rips create texture but also revealing different parts of imagery and information which creates a sense of depth. Which is something I will be taking forward to my ideation process.

Simplicity is also quite ineffective route to take as huge amounts of imagery information isn’t always needed to convey a message as it can create a cluttered look an atmosphere for the reader. Vectorize imagery can also work well but can also lose its sense of emotion which is something I need to convey in my outcome so I will be sticking to you using my imagery I used previously.

Sometimes when it comes to a layout, a simplistic approach we expected than a overfilled approach, as a designer you need to create a sense of hierarchy for the reader but also making it easy for the viewer to read information provided about the topic which is most importantly the main objective when it comes to this.

Taking the feedback I received on bored, I have looked into a variety of campaigns to get fitted knowledge and design inspiration but also understand more information campaigns tend to put on their pieces of ephemera to ensure that I’m put the correct information on for the reader.

MIND – I look into this campaign as it is quite a well known charity for mental health

Colour theory – implemented all throughout the outcomes which is vital to create a strong brand presence

Typeface – hand rendered typeface, gives a personalised touch to it, which makes him more relatable to the viewer as it feels like someone has written information for them

Visuals – simplistic, works well with the hand rendered typeface as the visuals are also hand rounded which makes it more cohesive throughout

BMDP – contemporary, combining 100 the typeface with a portrait. Flick streaming well, hope personalised as the typeface is hand rendered also which gives a sense that the person in the portrait has written this message

Complementary colours – works well, nothing competes with one another which is important

MQ Mental Health – Imagery- black and white, contrasting and emotive, hand rendered typeface and again mixing more personalised to the viewer

Typeface – different weights used to create distance of hierarchy but also highlight important pieces of information

ALS – emotive, hidden message with the maze, showcasing the facts of LS it has on the body and how it starts from the brain and spreads throughout the body

Using a child reference father is quite shocking but also quite upsetting which showcases again the affects of ALS not on the person who suffered from it but also the family member such as a child, wife etc

Campus Collective – images with typeface cut outs, reveals a hidden agenda, as there is always something you can’t assume such as culture common religion etc by looking at someone – HIDDEN MESSAGE

World Mental Health – simplistic visuals, limited colour palette, Leicester message do the talking which sometimes is all you need when conveying important message

Colour palette – yellow is a positive colour, so the campaign is given the message that mental health is a positive thing instead of a negative problem, which is important for people suffering mental health it is not a negative problem

WHITE HAT – DATA & INFORMATION

• 7500 people who will have a stroke, 70,000 stroke survivors in Wales
• 100,000 strokes a year, 40,000 deaths
• two main types of stroke – number one, ischemic – blood supply is stuck because of a blood clot, accounting for 85% of cases
• #2 – heamorrhagic – we can blood vessels supplying the brain bursts
• in the UK, 1.2 million survivors with 2/3 of survivors leaving with a disability
• average age, 40 to 69 which is decreasing
• admission to a stroke unit within 4 hours has been around 58% for the last five years
• 88% of people receive a specialist assessment of swallowing within 72 hours
• people recovering occupational therapy targets times increased from 56% in 2013/14 to 86% in 2017/18

• Approximately 7500 people will have a stroke, TIA or stroke mimic in Wales and there are almost 70, 000 stroke survivors living in Wales.
• 1/5 may die despite modern medical advances.
• Stroke is the leading cause of dementia.
• Increasing incidence of stroke in people of working age.
• More than ½ of all stroke survivors are left dependant on others for everyday activities.
• Stroke can stroke anyone, anywhere and at any time so act FAST and call 999!
• Please remember to let the paramedic know the location of the patient
• Listen, complete and answer to the paramedics questions and tasks given
• Make sure the patient does not eat or drink anything
• Keep the patient comfortable till the ambulance arrives
• Remember not all patients will be FAST positive; so if in doubt please visit your local A&E or dial 111

RED HAT – FEELINGS & EMOTION

Show population the striking effects of stroke by causing shock factor by presenting statistics and information about it but also trying to give a sense of reassurance that there is chances of recovery if people get the correct treatment within the right time frame to prevent long term disabilities.

YELLOW HAT – POSITIVE VIEW ON THINGS

• Then recovery rate is increasing every year
• There are many rehabilitation centres for strokes
• Improving ways to recognise a stroke for example act fast campaign
• new ways to get medical attention for example people who are deaf, heart of hearing or speech in paid can text the emergency services on 999

BLACK HAT – RELATES TO CAUTION

• People who are at more risk – diabetes, high blood pressure, high cholesterol and irregular heartbeat
• stroke strikes every five minutes in the UK
• Acute care – in the first 48 hours after the start of stroke symptoms, people need urgent access to high quality acute care to help improve the outcomes
• seek immediate medical attention as this can improve your recovery rate

GREEN HAT – CREATIVE THINKING – NEW IDEAS

“Although there has been a vast amount of information in relation to stroke these have been predominantly through social media i.e. Facebook, Twitter, Instagram (not accessible to our elderly population), television and bus stop, buses, ambulance and community group posters and pamphlets. Perhaps more information in relation to social media, television and radio platforms as well as QR code information to webpages and information i.e. in GP practices.”

BLUE HAT – PROCESS CONTROL, SUMMARIES, CONCLUSIONS & DECISIONS

• Raise awareness through a creative platform on stroke amongst our public (especially those in rural parts of Wales).
• They need to take heed of the information available and follow healthier lifestyles and choices as recommended by the NHS and Stroke Association.
• During the pandemic, those patients that suffered a stroke did not call 999 or attend the A&E due to the fear of contracting Covid-19. There have been many campaigns amongst UK stroke clinicians and the Stroke Association (SA) to on the various platforms (SHW, SA twitter, Facebook and webpages) to encourage people call 999 and attend A&E should they experience any stroke symptoms. It can also be said that there are approximately 38 000 deaths as a result of stroke annually (NICE, 2019). Covid-19 has accounted for up to 41 504 (02.09.2020) deaths in UK. There is still a need to inform and educate the public about the catastrophic effects of this chronic disease and help raise awareness about what do if someone has a stroke in remote areas whilst waiting for the WAST team to arrive.  

• Ideation need work
• More research – sophisticated visuals – social ideas
• At least 10 examples – Advertising ideas – Graphic Design ideas
• Contrast of photos
• Creative thinking techniques – Blog Post on this
• Blogs – Reflection and how to develop
• Reflect on practice + process – what is the feedback? How is it informed?……
• Golden Hour – explain
• Cracks – putting things together?
• Rehab?
• Photos broken up = Golden Hour prevents the golden cracks = FAST
• Leaflet – more creative, FAST needs to be focused on!
• Rural communities – photo of rural Wales?
• Take away Kintsuji
• Focus on cracks à strokes have on type effects clock, tears in photography, imagery + informational